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Farlie Turner Advises Prime Event Group on Sale to Private Equity Firm

By: - Date: 07/16/2006

Fort Lauderdale, FL – Farlie, Turner & Co., LLC announced that it served as exclusive financial advisor to Prime Event Group, Inc. on its recent sale to Classic Party Rentals, Inc., a portfolio company of the private equity firm Dubin Clark & Company. Terms of the transaction were not disclosed.

Prime, which produces high-profile events for the NASDAQ-100 Open tennis tournament, Mercedes-Benz, and Lexus, is one of the nation’s leading event rental companies with operations in Hollywood, Florida, Tucson and Phoenix, Arizona. The company, which will keep its name, retained Farlie Turner as its exclusive financial advisor. “Farlie Turner was involved in every aspect of this transaction,” said Prime Co-founder Murray Hamilton. “They were available to us 24 hours a day, kept the sale on track and moving forward, and put our best interests at the forefront of every decision. We were very pleased with their work."

Partners Craig Farlie and Michael Turner concentrate exclusively on middle market transactions, which typically include companies with revenues in the $20-$250 million range. “Our work bringing this deal to fruition exemplifies our client-centric approach, delivering high quality, value-added advisory services to strong middle market companies."

Classic is the nation’s largest event rental company, according to rankings compiled by Special Events Magazine, with annual revenues of $170 million. Based in El Segundo, California, they operate from 16 locations throughout the U.S.

Farlie, Turner & Co., LLC, and its affiliate Bayshore Partners, LLC, a broker-dealer registered with the NASD, provide merger and acquisition, private placement, and financial advisory services. For more information, call (954) 358-3800.

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